Hasbro UK Hardlines Partner of the Year 2024

Hasbro ran its annual Partner Day in London last week, bringing together a wide selection of licensees and retail partners at the Ham Yard Hotel in London. Licensing.biz was delighted to be invited to join the event, which was so packed that some people even had to sit upstairs in the gallery.

Attendees were given a presentation by the Hasbro Consumer Products team, detailing the plans it has for its extensive brand portfolio for 2025 and 2026. While details are all under embargo at this stage, there are many exciting developments that we look forward to sharing with you over the coming months.

In addition to the comprehensive brand updates, Hasbro recognized licensees and retailers which had gone above and beyond in their performance over the past year by giving out a series of awards.

Hardlines Partner of the year – Ty